We’re excited. Really, really excited! If you haven’t heard by now, a limited edition Flax Home linen Duvet Set will be included in the ultra-exclusive Spring 2023 Jilly Box. It's been five years since our launch, and this news feels like a true full circle moment. Here’s why...
Today, our linen lover community is so much bigger and stronger than it was in 2018, but a lot of you may not know that Jillian Harris
played a big part in elevating our brand in its early days.
One morning in August 2018, my phone started lighting up with Instagram notifications
—ding, ding ding
—non-stop. And I couldn't figure out what was going on. Low and behold, Jillian Harris herself was posting stories about our bedding (which she had found organically) and was telling her followers all about our local, female-founded linen bedding company. That shoutout turned into our biggest day in sales since we had launched, and our community grew exponentially. We still refer to that day as “Jillian Harris Day.”
Naturally, I was thrilled when an email from The Jilly Box
team landed in my inbox in March 2022, asking us to participate in their upcoming Spring 2023 box. Over the years, we've celebrated friends and fellow founders as they've been featured in The Jilly Box. It’s a huge accomplishment to be recognized by strong cheerleaders advocating for small brands, the likes of Jillian Harris. To be asked to contribute ourselves means that much more because of her support in our early days, and the continued affirmation still means the world to the Flax Home team.
In preparation for this collaboration, we worked with Jillian to design an exclusive product in a colour-way and pattern we've never produced before. And after much anticipation, The Flax Home for The Jilly Box
Duvet Set will be available as an add-on product to the Spring 2023 box.
How does it work? Great question. The seasonal, limited edition box and additional add-on products are available only to Jilly Box Insiders. All you have to do is sign-up
(it's free) for a chance to purchase.
If you're able to get your hands on the Spring 2023 Jilly Box
and our limited edition Flax Home for The Jilly Box Duvet Set, here are a few of my favourite products from our Sleep Collection
that would pair well:
The Sheet Set
Complete your bedding set with The Flat Sheet, The Fitted Sheet and two additional Pillowcases. This set
takes making your bed from a chore to a special occasion. Go ahead, pop the bubbly.
The Heirloom Quilt
Complete your Duvet Set with our iconic quilted top layer
. Add it in the winter to turn up the comfort, or use it solo in the warmer months as a lighter alternative.
The Euro Shams
Elevate your sleep sanctuary style with a European finish. Two large, square euro pillows
create dimension in your bedding, while adding a little extra back support while you read or enjoy a cheeky espresso in bed.
The Flax Home for The Jilly Box Duvet Set is exclusively available through The Jilly Box to Insiders and for a limited time only. Follow along with Jillian Harris on Instagram and sign up to Flax Home Rewards to be the first to receive exclusive offers and updates.
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