Flax Home has been lucky enough to be invited into your homes for the past three years. Now, we’re finally able to invite you into ours. We’re so excited to announce that we’re opening our first-ever permanent retail location in our hometown of Vancouver on Saturday, October 16th.
Located at 858 East Hastings Street in the Strathcona neighbourhood, the Showroom is a uniquely distinct, intentionally designed immersive shopping experience that enables you to experience our linen in person in a warm and welcoming environment. All product collections including Sleep, Bathe, Cook, along with the recently launched Baby & Kids, will be available for linen lovers to see, feel, select their favourites, and bring their coveted items home with them. Last minute shoppers - we see you.
The vision of local designers Laura Melling and Annie Woolsey, the retail concept material palette is layered with textural yet neutral elements to provide a sense of calm discovery as you experience the space, and provides a soft backdrop to celebrate and get up close and personal with our different collections. Falling in love with linen starts with touch, and that is mirrored through showcasing natural textures throughout the space.
Along with being a space to help you find out why linen is better, we strive for the Showroom to serve as a hub for the community and as a collaborative space to showcase established and emerging brands that we love. This will begin with a series of guest pop-up shops and events over the holiday season. Flax Home will also continue our Safe Place to Sleep partnership with Atira Women’s Resource Society, with proceeds from special in-store purchases benefitting their mission to help women and children affected by violence find safe and supportive housing.
For those Flax fans who aren’t able to visit us and shop in person, we’ve also introduced Virtual Showroom Appointments - the chance to hop on a video call with one of our founders to discuss your linen needs, which colours will work in your space, or any other linen-related design questions.
There’s no better way to discover that linen life than IRL. Our Showroom is so close to being ready to welcome you for in person shopping, and booking for Virtual Appointments is now open. So get ready to make yourself comfortable and stay a while - we know you’ll like it here.